Influence of Customer Attrition on Diffusion of Business Education Services
Fortune Institute of International Business, New Delhi, Delhi, India.
Received on September 30, 2016
Accepted on December 14, 2016
Innovation diffusion models have been developed by many researchers during the past few decades based on the famous Bass (1969) model. Several such diffusion models have been developed in consideration of price, marketing efforts etc., however, it is hardly seen that customer attrition (disadoption) can play a significant role in long term growth process of any new product or service. This paper defines two types of disadoption process, Type I disadoption and Type II disadoption process, representing disadopters from innovators and imitators, respectively. We illustrate that there is an increase in the market size along with the adoption of new product and this increase is addressed in this paper. The explicit mean value function for the two types of disadoption processes is derived in this paper. The thrust of the research is on studying the management educational services in the Delhi/NCR region of India and the impact of disadoption on the long term growth of such services. In order to validate the proposed modeling framework, we make use of different goodness-of-fit criteria on primary data collected from an institute in Delhi/NCR.
Keywords- Innovation diffusion modeling, Customer attrition, Disadoption, Educational services mean value function.
Sachdeva, N. (2017). Influence of Customer Attrition on Diffusion of Business Education Services. International Journal of Mathematical, Engineering and Management Sciences, 2(2), 125-134. https://dx.doi.org/10.33889/IJMEMS.2017.2.2-011.
Conflict of Interest
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